Opening (or in this case, expanding) a bookstore in this day and age is kind of like opening a new music store focusing on CD and Cassette sales. It doesn’t sound like a tech savvy idea, does it? But where would we be in a world without bookstores? And how can you make one survive? Just ask Nicole and Kristi at the Bookworm of Edwards. They’ve built creative, diverse revenue streams and kept up with technology. For starters, they have the best crepes in town, and have built a loyal following for the cafe, creating additional foot traffic for the bookstore. They’ve also improved their offerings for children and visitors with many toy and gift items. And importantly, they’re open to changing technology. In a world where digital books are taking business from small town bookstores, Nicole and Kristi have used this technology to boost their sales. Now, you can buy eBooks for your iPad, eReader or smart phone from The Bookworm’s online store (www.bookwormofedwards.com). And when you buy on their site, you will be supporting the Bookworm just as if you went into the store to purchase a paperback. So stop in today and ask the Bookworm about buying ebooks locally. You’ll be glad you did!